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Brief & creative direction
We start with your goals, platform, and creative vision, and agree the hook and pacing before a single cut is made.
Fresh, quick, bold edits built to convert
Sonitus Expressions cuts attention-grabbing video built for the scroll — edited to convert, and shaped around your creative vision from the first cut to the last note.
Brand we have cut for & production assisted
How we work
A short process that moves fast without losing your voice
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Edit
Fast turnaround cuts, paced for retention and built around what converts on the platform you're posting to.
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Consult & refine
Every edit comes with feedback and advice, not just a file — revisions are shaped together until it's right.
Selected work
Explore the edits behind the reel
More on the way
New work is being added to this reel next — check back soon.
Our mission
Editing built to stop the scroll — and hold it
Hooks in the first second, pacing tuned to how people actually watch. Every choice — the hook, the caption, the cut point — is made with performance in mind, not just polish.
10+Brands edited for
100K+Streams scaled independently
Our approach
Shaped around your vision, never a template
No template treatment. Each edit is adjusted to the client's creative direction, with advice and consultancy along the way — from social cuts to AI-generated commercials.
1Festival stage — Cannes Lions
3Formats: social, production, AI
Our services
Services that turn footage into growth
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Social ad editing
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Talking-head & founder content
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Motion graphics
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Product commercials
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AI video & imagery
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Creative consulting
Motion graphics
Motion graphics that explain in seconds
Kinetic type, countdowns and animated callouts turn a product walkthrough into something people watch to the end. In this Airback explainer, a one-minute countdown walks triathletes through every compartment of the bag, in real time.
- Kinetic typographyWord-by-word type that moves with the voice.
- Countdown formatsTimers that give viewers a reason to stay.
- Animated calloutsFeatures pointed out the moment they matter.
- Motion backgroundsGrids, depth and transitions that keep the frame alive.
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Time left01:15
Triathlon explainer
Sound design
Sound you feel before you notice it
Every edit is scored with carefully chosen sounds that build anticipation and pull attention back to the screen: a riser before the reveal, a hit on the hook, a soft pop as each caption lands.
Sounds are chosen from a wide variety of sources, then edited, layered and mixed in the digital audio workstation Logic Pro X, so every cut lands with intent.
- Build anticipationRisers, swells and tension that make viewers wait for what comes next.
- Hold attentionImpacts, whooshes and caption pops that mark every beat of the edit.
- Mixed in Logic Pro XEvery sound edited, layered and balanced in a professional audio workstation.
- Varied sourcesSounds picked from a wide range of sources to suit each brand and edit.
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Sound-design sample: layered hits, whooshes and a swell that builds into the hook. Click anywhere on the timeline to jump. Turn your sound on.
AI Images
AI-generated concepts, from prompt to final image
Product and campaign stills generated end-to-end.
Schedule a call to talk through your next edit
- Free consultation
- Hook & pacing plan
- Fast turnaround
Talk with us
Usually replies within a day.
Short-form social ads, founder and talking-head content, motion-graphics explainers, product commercials and AI-generated video — mostly for feed, Reels and TikTok placements.
Your raw footage or assets, the platform it's going to, the audience, and the goal. We'll agree the hook and pacing with you before the first cut.
Fast by design — timing depends on length and scope, and we'll confirm a delivery date when we agree the brief.
Yes. Many campaigns in the reel above run multiple opening hooks on the same edit so you can see which one holds attention best.
Every edit comes with feedback and advice, and revisions are shaped together with you until it's right.
Get started
Got a video that needs to convert?
Tell us about the platform, the audience, and the goal — we'll shape the edit around your vision from there.